About Us

28 BLACK isn’t just another energy drink. It’s energy done differently.

Born in Germany and built for a new generation, 28 BLACK delivers clean, focused energy without taurine and without the overload. Vegan-certified, gluten-free, and lactose-free, every can is crafted for people who expect more from what they drink.

We believe energy should feel sharp, not chaotic. Powerful, not artificial. That’s why we combine functional ingredients with bold, refined flavors – creating a drink that works as hard as you do.

From late nights to early mornings, from gym sessions to big ideas, 28 BLACK keeps you switched on.

No compromises. Just pure energy.